http://wellonscommunications.com/pr-blog All Things PR & Marketing Wed, 08 Feb 2012 22:22:25 +0000 http://backend.userland.com/rss092 en Recently, the Susan G. Komen Foundation for breast cancer research has come under attack for their decision to revoke funds allotted to Planned Parenthood for breast-health services. After a public attack on the Komen Foundation, leaders quickly revoked their previous decision to discontinue funding for Planned Parenthood (which totaled $680,000 ... http://wellonscommunications.com/pr-blog/2012/02/08/the-role-of-pr-in-the-susan-g-komen-foundation-vs-planned-parenthood-debate/ The New Year is right ahead. Have you drafted your story/vision for the coming year? It's likely that you have a story to tell and may not even realize it. Many businesses have stories about their progress, new programs, expansions or cool new ideas of how to get things done. ... http://wellonscommunications.com/pr-blog/2011/12/08/wellons-communications-helps-tell-your-story-in-2012/ The departure of Sentinel columnist Mike Thomas speaks volumes to the state of the local newspaper. The Orlando Sentinel has been shrinking away for years. Long gone are the days of the robust reporting staff: a legion of copy editors and serious dedication to the finest of journalism. Top-notch columnists just ... http://wellonscommunications.com/pr-blog/2011/09/28/will-the-last-one-left-please-turn-the-lights-out-top-sentinel-columnist-leaves-for-spokesmans-job-at-school-system/ Even some of the biggest heads in the business will find themselves out of a job if they don’t help sales. Just ask the Burger King. The King was dethroned recently, after his wacky, teen-targeting commercials weren’t pulling in customers. Sales for Burger King are down 6 percent in the ... http://wellonscommunications.com/pr-blog/2011/09/09/heads-will-roll-if-you-don%e2%80%99t-push-sales/ Unpredictability is the rule of the game when it comes to hurricanes…..and the media. This past weekend, the media rushed to call Hurricane Irene a once-in-a life time storm - a major hurricane that would race up the eastern seaboard and wreck havoc on all along its path. ... http://wellonscommunications.com/pr-blog/2011/08/30/what-do-the-media-and-hurricanes-have-in-common/ Besides the usual suspects of Facebook, Twitter and traditional outlets, two big time fast food giants are marketing to the person who knows best - mom. Recently McDonald’s rolled out a down-sized French fry portion and added apples to every kid’s meal. Burger King just announced a new ad campaign ... http://wellonscommunications.com/pr-blog/2011/08/22/marketing-to-mommies/ Posturing with no results behind it will lead to very bad PR - just ask the federal government. For most of the past month, consumers, big businesses and small businesses held their breath while our so-called leaders debated raising the national debt ceiling. Some in Congress saw this debt ceiling debate ... http://wellonscommunications.com/pr-blog/2011/08/08/u-s-in-a-pr-nightmare-with-no-end-in-sight/ Netflix was instrumental in changing the movie rental process. The old corner video store was out – DVD delivery by mail and instant online streaming was in. However, in the midst of backlash against a recent price hike, Netflix has ignored changing methods of communication, putting consumers in a permanent ... http://wellonscommunications.com/pr-blog/2011/07/25/netflix-fails-with-fans/ After a 25-year reign on daytime television, Oprah said goodbye in May. Even if she’s off the small screen, Oprah’s influence leaves a lasting impression. As we reminisce about freebies and star-studded specials it’s important to consider the lessons we’ve learned from the queen of talk. Communication – After 25 years, and ... http://wellonscommunications.com/pr-blog/2011/06/14/what-can-marketers-learn-from-oprah/ Okay, you have just been caught with your pants down – pun intended. When the world finds out about your wrong doing or your company’s wrong doing, you should: A.      Deny B.      Blame the media C.      Say it was someone else The correct answer in communications is D. None of Above. Rep. Anthony Weiner was caught tweeting ... http://wellonscommunications.com/pr-blog/2011/06/07/public-relations-101-don%e2%80%99t-be-a-weiner/